- Wilderness Survival
- Survival Reference
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Media Kit
AGE:
- The largest age group visiting the site is between 35-55 which comprises 40% of the audience. In total 85% of the audience is above 18.
- MEN:60%
WOMEN:40%
- 38% of our visitors are college graduates, with 17% of them completing post graduate work. An additional 35% of our visitors are currently working towards a degree or have taken some college courses in the past. 4% of respondents chose not to answer this question.
- Income breaks down as follows:
| $100k + | 10% | $75k - $99.9k | 10% | $50k - $74.9k | 20% | $35k - $49.9k | 14% | $20k - $34.9k | 17% | Under $20k | 12% | Prefer not to answer | 16% |
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26% of our visitors are in a professional field, 6% are full time parents, 20% are students, and 7% are retired.
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97% of our visitors are US Residents.
- 80% of our visitors either hunt, fish, or camp.
This site was launched 5/26/2001, Since then it has received considerable media notice. It was the Best of the Web - Site of the Week in the U.S. News and World Report 8/6/01 issue in addition to being mentioned in that issue in the News You Can Use section. It was mentioned on Discovery Channel Canada's One Week in the Wilderness as well as in USA Today's Hot Sites on 8/8/05. The site was also mentioned in Attache, the inflight magazine of US Airways, and in the UK magazine Computer Act!ve. It also has been mentioned in numerous smaller media sources and websites.
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